News of Cranston reprising his role as Walter White during the NFL final first surfaced in December when the snack brand teased Heisenberg holding a bag of White Cheddar-flavored corn chips in the middle of the desert. It didn’t take long for that image to fire up the imagination of many Breaking Bad fans, who dreamed of a possible reunion. Popcorners will be giving viewers what they want on Super Bowl Sunday.
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In a post via Popcorners’ official Twitter account (@popcorners), the company shared a brief tease of Paul as Jesse Pinkman, but this time in video format. The video shows Jesse munching on the same bag of chips Walt had in the first preview. Naturally, the ad uses Breaking Bad’s famous opening music theme and considering there’s an empty chair right next to Jesse when he answers the phone, it’s obvious who’s supposed to sit there.
Unsurprisingly, given Breaking Bad legacy and popularity, this isn’t the first time either Paul or Cranston has starred in a Super Bowl commercial. Paul narrated a Weight Watchers ad for Super Bowl XLIX in 2015. That same year, Cranston showed up wearing his full lab gear in a more famous ad for Esurance, where local pharmacist Walter White ask as a customer to “Say my name,” Heisenberg style.
The Breaking Bad series finale aired in September 2013, and brands didn’t wait too long after the series’ epic ending to tap into its marketing potential. With Better Call Saul finishing Jimmy McGill’s story last year, bringing back Walt and Jesse feels like perfect timing. Breaking Bad and Better Call Saul are widely regarded as some of the best TV dramas. At the same time, the two always had plenty of comedic undertones, making them a perfect fit for the Super Bowl’s halftime.
In their Better Call Saul final season cameos, the older Paul and Cranston were seen in flashback form to help drive Jimmy’s story forward, or in the latter’s case, as an omen for the type of fortune that the world’s best lawyer had coming. With Walt and Jesse already making it to the big game, it might be a matter of time before Saul Goodman gets his own ad.
Breaking Bad is now available on Netflix.
MORE: Breaking Bad: 10 Best Characters In The Show, Ranked
Source: Popcorners | Twitter
